We sell happiness, not just ice cream.
History
All it took was one bad day, one craving for ice cream and two very broke students.
That’s how it all started.
Growing up in the suburbs, ice cream treats were rare as ice cream trucks only came by
fortnightly and the nearest parlor was kilometers away, serving ice cream which cost them their
allowance for the entire day. Ice popsicles were the next best alternative, but it could never entice
Melly and Marlene as much as ice cream did.
That’s when they decided to make their own. It was a wildly successful attempt and Melly and
Marlene never looked back ever since.
Rest assured, Melly and Marlene’s expertise in innovating indulgence didn’t just happen by
accident. They learnt how to create a variety of frozen desserts during a summer internship with
an ice-cream guru.
Milly Moo’s first started as a home based business, relying only on word of mouth reviews. As
the ring-a-ling ice cream truck never fails to elicit nostalgia in Melly and Marlene, they bought
their very first ice cream truck when they graduated.
With that, Milly Moo’s was born.
Keeping the tradition
12 years on and the original ice cream truck is still in operation, serving hand-made ice-cream
made from scratch, exactly like how Milly Moo’s started.
Goals & Objectives
Milly Moo’s aims to use only the finest ingredients, for their customers deserve the best. Milly
Moo’s also pledges to be as environmental friendly as possible. In addition, we want to give back
to the society as much as we can.
Plans
Melly and Marlene intends to add another 300 more ice-cream trucks around the world by the
end of 2012. In addition, these new trucks will be hybrid electric vehicles, reducing its CO2
emissions and environmental impact.
Our achievements
2003
“Young entrepreneur of the Year”—Business Times
2005
Our Mao Shan Wang durian ice cream was the overall winner of the Open Creative category
of “The 9th New Zealand Ice Cream Awards”
2008
“Singapore’s favourite ice cream truck”—Straits Times
2010
”People’s Choice Awards: Best Ice Cream”—Lonely Planet
2011
Nominated for “Most Eco-Friendly Brand”
